About_photo

DEREK JOSEPH HERNANDEZ

Digital Marketer & Storyteller
The tl;dr Bio –
I am a seasoned content creator with a passion for marketing and digital engagement. My 10+ years of business and publishing experience have prepared me to take on any challenge in today’s ever-changing digital landscape.

The Extended Bio –
Breaking into the marketing scene at the peak of the housing and credit crisis in the 2000s, my work aesthetic can be described as part survivalist and part innovator.

I managed to nab not one, but two marketing gigs in the housing industry to start my professional career. I’ll admit that probably wasn’t the smartest thing to do during that time of volatility and layoffs, but those experiences allowed me to quickly learn that in order to survive and thrive in the business world I need to mold my skill set to address whatever challenges stakeholders deem most important.

I carried this mindset throughout my career, and the experience I’ve gained taking on various marketing-, sales-, and content-oriented roles has turned me into a versatile marketer and content creator.

My progressive career path includes unique experiences across various industries. You name it, and I’ve probably done it.

I've lead national marketing campaigns for a former Fortune 500 company, launched a syndicated sports blog, created the digital marketing and public relations standards for a nationally recognized franchise, and consulted some of the nation’s most renowned names in the medical field on their SEO needs.

Before leading the charge for Hudl’s content marketing efforts, I served as the director of internet operations at a software company called Summitsoft. Fun fact: During my time there I worked alongside one of the executives that introduced the Nintendo gaming console to the world.

Want to learn more about my adventures? Hit up my LinkedIn profile or shoot me a line at the contact form below. I’m all about networking! .

Portfolio

Skill
Proficiency

Skill
Proficiency

  • 90%

    Wordpress CMS

  • 70%

    Drupal CMS

  • 70%

    Craft CMS

  • 60%

    Harmony CMS

  • 80%

    HubSpot

  • 50%

    Salesforce

  • 65%

    AP Stylebook

  • 65%

    Adobe Photoshop

  • 70%

    iMovie

  • 95%

    Slack

  • 75%

    Confluence

  • 50%

    Basic HTML

Work
Experience

Work
Experience

  • Editorial Lead
    2015-Present
    work experience img
    Hudl -
    • Generate educational content to generate new, qualified leads
    • Develop tools and processes to help the sales team drive leads through sales funnel
    • Lead inbound marketing efforts (HubSpot)
    • Manage team of content creators across multiple departments
    • Work closely with Strategists, Biz Devs and Sales to develop social, email and blog content strategies that impact sales and engagement goals
    • Drive SEO best practices
  • Director of Internet Operations
    2015
    work experience img
    Summitsoft -
    • Grow online sales through regular email campaigns and partnerships
    • Manage all company web properties operations, including site interactivity and lead generation
    • Monitor and continually improve organic search results (SEO)
    • Develop and implement search marketing strategies (SEM)
    • Support e-marketing initiatives through site improvements, A/B testing and reinforcement of online marketing best practices
    • Manage and analyze all site analytics and closely measure performance of site offers, promotions and usability
    • Collaborate with web developer from online project conception through production
    • Ensure web content, offers and other online elements are continually evaluated, updated and optimized
  • Digital Communications & Technology Manager
    2013-2015
    work experience img
    Godfather's Pizza -
    • Oversee company’s social media strategy and social media team across all internal brands and platforms
    • Execute and manage implementation of on-going Search Engine Optimization (SEO) strategies
    • Direct public relations department strategies
    • Manage all web content and projects related to company's web properties • Audit vendor relationships
    • Guide information technology projects in alignment with organizational goals
  • Founder, Staff Writer
    2012-Present
    work experience img
    No Coast Bias -
    • Positioned nocoastbias.com to be syndicated on the Yardbarker/Foxsports.com network within 6 months of site launch
    • Develop strategies to increase social media presence at an accelerated rate
    • Manage team of approximately 20 writers residing throughout the United States
    • Created website’s custom style guide, posting protocols, and guiding principles
    • Complete all website’s design and content management system (CMS) projects
    • Train staff on maximizing the use of directories, message boards and social media to promote content
  • Staff Writer
    2013-2015
    work experience img
    Corn Nation -
    • Write editorials and recaps regarding University of Nebraska athletics
    • Conduct interviews of sports personalities and current and former athletes
  • Internet Marketing Consultant
    2011-2013
    work experience img
    Page 1 Solutions -
    • Maximized the effectiveness of Legal & Medical client websites & online marketing via SEO, Design, PPC & Lead analysis & management
    • Conducted on-going analysis of Google Analytics & internal website performance reports to proactively provide recommendations to improve marketing strategies
    • Educated clients on basic SEO and Social Media marketing strategies & the progression of the Internet's role in their marketing programs
    • Acted as advocate for clients within the company & liaison between account and all departments in-house
    • Maintained current knowledge of all products & services offered in order to provide efficient, high-quality service as well as take advantage of up-sell opportunities
  • Marketing Manager
    2011-2011
    work experience img
    Richmond American Homes -
    • Developed & implemented marketing plans that generate consumer, realtor & military homebuyer traffic to sales centers & promotional events
    • Executed grassroots & corporate assigned marketing strategies & campaign initiatives
    • Coordinated production, installation & strategy of all community & directional signage
    • Enforced all community & marketing deliverable standards by conducting consistent website audits & community visitations
    • Collaborated with sales management & associates on creating homebuyer/realtor outreach initiatives
    • Maintained divisional & community marketing budgets
    • Managed Marketing Coordinator
  • National Account Executive
    2008-2011
    work experience img
    MDC Holdings/Richmond American Homes -
    • Maintained company marketing standards while developing region specific marketing strategies
    • Lead national marketing campaign & sales event planning & logistics coordination on a bi-monthly basis
    • Managed Account Coordinator & Marketing Interns
    • Collaborated with Media & Interactive teams on tracking (Omniture), SEO, & other online tactics
    • Managed approximately 65% of department’s marketing & new website projects in 2009
    • Trained various employees on renderings/floor plans production process, invoicing, inventory management, & day-to-day operations
    • Designated lead project manager for company’s product imagery such as product renderings, architectural floor plans, interactive deliverables, & photography retouches
    • Coordinated collateral installations & creation of marketing materials for design centers & sales offices
    • Facilitated creation of quarterly Classic Living Print & Online Magazine
    • Designated lead event planner for 2009 national & regional employee meetings
    • Maintained national marketing inventory via item tracking, ordering & invoice processing
  • Regional Management & Marketing Coordinator
    2007-2008

    Argentx Properties -
    • Assisted owners in the daily operations of 6 rental properties, 927 Units, & approximately 50 employees throughout the Denver Metro • Managed daily operations & marketing activities of region’s largest property of 305 units • Supervised Marketing & Human Resource team including content writer, designer, recruiter & purchaser • Increased regional occupancy from approximately 65% to 90% within 10-months • Managed Marketing strategies for all of Colorado & most of Nevada/California • Produced region’s print & online deliverables via Adobe Photoshop, Microsoft Publisher, & basic HTML
    • Prospected businesses for joint promotion opportunities
    • Created apartment staging strategies
    • Trained leasing staff on selling & closing techniques
    • Lead implementation of Yardi Voyager property & asset management software

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